dreaming fragrances & flavours

Consumer products

Laundry that smells fresh, and stays soft. A kitchen that smells clean, and keeps its sheen. Shampoo that smells great, and enhances shine. Personal, home, fabric and oral care products have a tough job to do. They need to smell great, and perform well, too. They demand a special synergy of art and science.


Our global Consumer Product teams are constantly connected in a powerful web of creativity, technical expertise and insight to craft winning aromas for leading brands. Inventiveness and technologies help us deliver fragranced moments of delight.

Oral care

Oral care has been recognised as a vital contributor to overall health for hundreds of years; the earliest tooth specialist operated 3,000 BC and his endeavours are recorded in hieroglyphics. Market research validates that the flavour of an oral care product is considered the most important driver of repeat purchasing decisions.

The dedicated team of oral care flavourists produce flavours for a wide range of products, from toothpaste to dental floss, mouthwash and dental care, right through to lip balm.

Our experienced oral care creative teams are based in the UK and Shanghai, but their understanding of people and preferences extends worldwide. Global vision is enabled through the Givaudan network, together with extensive tracking of international oral care markets, trends, preferences and ethnographical research.

Our distinctive methods of visualising the flavour landscape of the oral care market helps us to uncover opportunities for our customers wherever they exist. Groundbreaking Evercool™ and Fresh Sense flavour technologies provide additional sensory and efficacy benefits to support great-tasting flavours that leave mouths feeling ultra fresh and clean.

  • Mint is the most popular flavour for toothpaste, but people are becoming more adventurous: how about lime, green tea or chocolate?
  • Health and wellness is being expressed through flavours with green tea and superfruits trending across the globe.
  • As oral care evolves into a more emotional and sensorial space, mood related themes such as ‘invigorating’ and ‘relaxing’ are beginning to be explored.
  • Well-loved culturally influenced flavours can provide important reassurance to consumers, and drive repeat purchase.
  • In a bid to become more premium, toothpaste is no longer unisex: gender-specific flavours are being designed to differentiate products in the market.