Rayehe Mahris International Commercial Company, formerly known as AVM Trading Company until 2014, was established by the late Abdol-Vahab Maraghechian in 1997. From day one, the Company has been focusing solely on importing, selling and distributing fine fragrances. Working on a very specified section of the market is the key for Rayehe Mahris to claim that fine fragrance business is its area of expertise, thus making a brilliant name for itself in such market. Having credibility, experience and reputation of its founder as cornerstone, the Company paved the way to success and was appointed as exclusive distributor of Givaudan fine fragrances in Iran.